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The Do’s and Don’ts of SEO KPIs

SEO optimization is a highly mentioned tool when it comes to ranking your website content on google. Doing little adjustments here and there in your content can benefit you a lot in the longer run. SEO KPIs is another set of tools that allow you to improve your content by using key performance indicators to track your online performance to figure out what is working and what is not. 


Using the SEO KPIs tool will only work for your content if you operate it in the right way. In this article, we will discuss the dos and don’ts of SEO KPIs in detail. So, that you can optimize and enhance your content in an optimal manner.  

The Do’s of SEO KPIs

The SEO key performance indicators are the most crucial SEO metrics that allow you to grow and develop your business on a highly professional level. The KPIs optimize your content in order to rank it higher on google by tracking and determining your actions. But for that, you first must understand the right way to access and use SEO KPIs. So, here are dos of SEO KPIs to boost and enhance your content in the best possible way:  

  • Do create a meta title and meta description

Example of SEO Meta Title and Description

The meta title and description are often neglected when it comes to web content but they are valuable elements that must be put to use. Title tags are important because they will determine whether the user is on your content in the search panel or not. So, you have to make an attractive title that includes the keyword to get more and more clicks.  

The meta description, on the other hand, informs the search engines about the context of your page. It will draw the user to click on your content as he or she is interested in it. So, try to write a precise meta description of about 160 characters to convey the context to the user.  

  • Do incorporate long-tail keywords

Example of long tail keywords

Keywords are the most important thing in SEO optimization. When you add productive keywords in your article, only then your content will rank. The best keywords are those with high relevance and low competition which are often long-tail.  

Long-tail keywords contain more words which makes them more specific and targeted. So, with long-tail keywords, you will have clear search intent with less competition which will increase your chances to rank high on google. But do not try to over-use a long-tail keyword, as it can bring down the quality of your content. 


  • Do review site metrics

Website Metrics

You can only improve your content if you know exactly what is not working and what is. So, tracking the site metrics of your content such as traffic flow, conversion rate, and click-through rate. 

It will help you to know where you have to improve. You can use different software to keep up with your metrics such as google analytics. It will allow you to have access to a variety of metrics to briefly figure out the drawbacks of your content. 


ALSO READ: A Comprehensive Guide to Content Writing for SEO


  • Do create the best user impression

Illustration shows a satisfied website visitor

Apart from the tips and tricks of SEO optimization, it is highly crucial that your content must be top-notch. If your content writing is unorganized, messy, and low-quality then no one will read it. It will look dense, and abrupt which will send negative signals to the viewers. To increase your traffic flow, you should focus more on creating the best user experience possible.  

Use bullets and numbered lists, images, small paragraphs, modern fonts, and plenty of headings and sub-headings to divide the data. By modifying your content, the viewer will get attracted and will be interested in getting to know your content more and more.


The Don’ts of SEO KPIs

A lot of time, content creators make minor mistakes that negatively affect their content badly. So, just as there are some important actions that you need to take in order to optimize the content. There are certain actions that you must avoid as they can reflect badly on the content. Here is the don’ts of SEO optimization:  

  • Do not neglect user intent

An example of user intent keyword placement in content

We all know that keywords are the key elements for optimization but that does not mean that you can produce content without any kind of direction. The keywords must be relevant but so as the content. You cannot ignore user search intent because people want to find the content that they have searched for.  

Whenever you write the content make sure that it is compatible with user search intent and the targeted keywords. Because if your content is not according to your keyword then google will find it out and will rank your article accordingly. So, avoid ignoring user intent search and write quality content that will prove helpful to the user as well.


ALSO READ: How To Use Keyword Clustering To Optimize Your Content For SEO


  • Do not use corrupted linking methods

Internal links do help you to keep the people on your website for an extended time. As if they see a link that sounds interesting and useful to them, they might click on it and follow it to another of your website pages. But the links have to be honest, and productive, not some sort of scam.  

Do not include a link that is misleading to the user. You cannot promise a user something that you cannot provide as it will cause a major drawback in the liability of your content. Google will also be able to scan that corruption which will bring down your ranking as well so be careful and honest about your internal linking.  

  • Do not neglect modern design

Responsive website design

People not only access content from their laptops or personal computers. Because most of the time, people use their mobile phones to view a web page. So, none of your SEO optimizations will work if you can only access it in desktop format. Google has also started to prioritize mobile formats over desktop ones as 70 % of the user uses mobile phones.  

In simple words, if your site is not optimized for mobile phones, then it does not even have a chance to rank. You need to apply responsive design for your content which will make it suitable for both mobile and laptop formats.  

  • Do not have a slow speed

A frustrated visitor over website slow loading

83 % of users think that the web page should load in 2 or 3 seconds. And if it takes more than that they will press the back button without any kind of hesitation. So, if your page takes longer to load, then the user will not stay and will hit the back button. In response to that Google will think that your content is irrelevant or not very informative, which will cause your ranking to go down.  

So, to rank higher on google you have to make sure that your web page loads in 3 seconds and not more. Do not let the page speed slow down on your website as it can cause major loss to your content. Use better formats and designs that allow your website to be more efficient and quick.


The Conclusion

In modern times, producing quality content is not enough to get ranked on google. As time progresses, google also changes its algorithm which will affect your content in one or the other. To optimize your content, you use the tactics of SEO which is search engine optimization. It allows your website content or digital marketing campaigns to rank higher on google by decoding the algorithm of what google and the user wants. If you have time to do it yourself, that’s good but if you want professional help, you can contact Rocket SEO Miami and we can handle everything for you

Now, there are some do’s and don’ts of SEO KPIs that you must follow. Otherwise, you will not be able to get the right grip on your optimized content. By just understanding the dos of SEO KPIs and don’ts you can make a huge difference in your online content.

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