We are all familiar with the concept of PPC or Pay-Per-Click advertising. However, it’s important to remember that there are still a few tricks in the bag when it comes to PPC optimization. PPC is the pay-per-click marketing strategy that helps online businesses to thrive and get a grip on what they are doing. PPC...Read More

In search engine marketing (SEM), more and more companies are investing in the PPC campaigns. Google Ads has explicitly raised its revenue year over year. By 2021, Google revenues from advertising accounted for $53 billion, 80% of Alphabet’s revenues. A well-planned investment in PPC can lead to nearly 100% guaranteed placement of ads on the...Read More