Google Analytics that is created by Google to help website owners to track their traffic. It includes metrics on different categories and can track every part of your website. In this article, you can what can be tracked with Google Analytics and what type of information you can get for your visitors.
How Does Google Analytics Work?
If you have a Google account, you can use it to sign up on Google Analytics. Once you are inside the platform of the tool, you just add some details of your site like the name and the URL, and Google creates a unique piece of code.
Google Analytics will request to install the code on your website. It takes just a copy-paste, and there are plugins that can help you with this task. Once you install the code, it will start getting data from your website. There is a test button to check if everything works fine. Our SEO agency can help you set everything up.
What Does Google Analytics Measure?
Google Analytics reports are created into two main options, dimensions and metrics. Dimensions are the attributes of your data or the place where your traffic comes from. It can include location, device, traffic source, etc.
Metrics are the exact numbers of visitors that have visited your site from a specific traffic source. All the numbers and stats that describe their actions are metrics as well. You can use dimensions and metrics to change the data of your reports.
For example, if you have received 500 users from Miami through a local keyword, your dimensions will be Miami and organic traffic. The number of users is one of the metrics.
What Can Be Tracked With Google Analytics
Google Analytics track every action on your website from your visitors. Then, you can get data based on different dimensions, but there is the total traffic of your site for the last few days on the home page. Then, you can check the data of the following categories.
This category shows you how much traffic you have received in the past and how you have received it. It includes four main subcategories based on the traffic source. These subcategories are organic search, direct, referral, and social media. They include the same metrics as the bounce rate that is the percentage of users that click the back button, pages per session, and conversion rate.
If you click on these four categories, you can narrow down your traffic to the platform, keyword, or landing page. It will help you to track your visitors and analyze your strategy for every platform.
The behavior category includes data that helps you to understand what your visitors do once they visit your website. The overview of the behavior shows the traffic of the last days and the total page views. This metric is different than the unique users because it counts all the views of your pages. A user can visit multiple pages. Then, it includes the average time per page and the pages with the most page views.
The first subcategory shows you the behavior flow. It helps to understand how they move into your site. For example, if your visitors land on your homepage, it will show you their next steps. On the other subcategories, you can check how your visitors interact on each page, the page speed, and other information relevant to the user experience.
This category is extremely helpful when the focus of your website is to get conversions. You can set up goals based on the preferred action. The goals can be leads, sales, or anything else you want.
You can use conversions for sales funnels, e-commerce, multi-channel funnels, and attributions that can help you to see the conversions of different marketing channels. Conversions will reveal to you what it really works on your website based on the traffic source and what it does not work. Then, it will be easier to adjust your strategy and scale your traffic.
This is the place where you can see your demographics. It includes multiple categories with every possible metric like age, location, device, browser, new or returning visitors, etc.
It analyzes the traffic based on the preferred option. For example, if you choose to check your visitors’ age, you will see specific metrics on each age group like bounce rate, sessions, and conversions. You can use this data to find the right target group in the future. When you are specific about the target audience, you can create campaigns that focus on their preferences.
You have the option to track and get data for your visitors while they are on your site. It works in two ways. First, there is a Realtime category where you can see the number of visitors, location, traffic source, and the content they visit.
The second option is to include the last available date on your reports. In this way, you get data from all your visitors until that time. Realtime reports have value when you run campaigns, and you consider making changes while running the campaigns. Also, it is encouraging to see that there are visitors on your site right now.
Google Analytics will track every action of your visitors. It keeps you accountable and tells you the truth. The metrics cannot lie, so it is always available real data about what it works. If you use Google Analytics properly, you will be able to scale your traffic and optimize any advertising campaigns based on your results. As a premiere SEO agency in Miami with impeccable customer service we can decipher all these analytics for you in order to allow you to make the best decisions for your marketing.
So, Google Analytics is a tool that you can use to find and fix problems. If a page has a ridiculously high bounce rate, you can check your content. When a specific page does not convert, you can check and change your calls to action.
By reviewing your important pages and traffic sources can save you a lot of time that you could spend doing the wrong things or trying to find problems in the wrong places. Knowing how to interpret the analytics and make profitable marketing decisions based on the data is a crucial part in you over all startegy. Rocket SEO here in Miami understands how to interpret the data in to get the best results for our clients. Give us a call and let us help your business succeed online.