What is the difference between a local and national SEO campaign? It’s rather simple, the focus is to rank for local based keywords rather than general keywords. The execution of the strategy, however is not that simple. Having high quality local SEO is important for every business, particularly businesses that operate mainly in a certain geographical area.  You want your clients to find your business before your competitor.

Local SEO has an advantage in that it levels the playing field allowing local companies to outrank non-local larger competitors.  Small local businesses can outrank large national businesses within their geographic location. Without a local emphasis, websites will struggle to be found by potential customers looking for products or services in their local area.