Internal and external links are the two categories of links that you can see on a website. They help with the structure of a website, add value to the content, and their goal is to improve user experience. 


Many internet marketers and website owners don’t recognize the value of these links and use them only for calls to action. However, they are important for SEO, and many ranking factors of Google are relevant to the link building of a website. In this article, you can read about the benefits of both internal and external links.

What Is Internal Linking?

An internal link is a link that connects two pages of the same domain name. So, every link on your website that keeps your readers on your site is an internal link. Usually, the links on the content show sources of the specific topic and send traffic from one page to another. For this reason, many internet marketers use them to send their readers to their product pages.


Benefits Of Internal Links


1. Show Relevant Content

When a visitor clicks a link, he expects to see something very relevant to the link’s anchor text that is the text on the clickable part of the link. It can be a call to action or any other words in your content. 

The internal link will send the visitor to a page that will add more information to the topic of the original article or a page that is a source of information. However, it can’t be something completely irrelevant because it would not make any sense to the readers. The search engines crawl the linked pages and use them to figure out the topic and the value of your article. 


2. Add Depth To A Website 

An internal link sends the users to another page of your site. The new page can have internal links as well and send the readers deeper to the same website. The categories and subcategories that you can see on the main menu of many websites are connected with internal links as well.


A website can create many levels of categories, subcategories, and pages as you keep creating internal links to add value to your existing content. If the site’s structure is easy to understand, it can help the visitors browse pages as they search deeper on a specific topic. Search engines love websites with many internal links because it’s a sign of authority and quality content.


What Is External Linking?

External links are links that connect two websites with a different domain name. When a visitor clicks an external link, he will leave your site at all. We can use them to add value to our content, promote a sales funnel, or send traffic to a product page on a different domain name.

External links add value to visitors and your SEO strategy, and they are another ranking factor of Google. Content with external links tends to get better rankings on average. However, it is not about the quantity but the quality of your external links.


Benefits Of External Links


1. They Mention The Source Of The Information

There are tons of websites and posts on the internet. The give information or tell their opinions about different things. However, readers don’t have to trust every piece of content. Adding an external link to the source of information adds more credibility to your content. Also, this is the right thing to do when you use other people’s opinions and research to write your content.


2. It Adds Proof To Your Content

When you want to get more clients and educate them about a new service or strategy, you can add links to websites that confirm your ideas. These websites may include case studies, success stories, or the opinion of an expert.


People have an easier time buying your products or services if other people already have results with it. If something works for others with the same problem, they don’t have a reason to doubt it. When you can support your content with proof and reliable sources, it is more valuable for your readers and search engines.

Why Link Building Is Important For SEO


Link building is a major ranking factor for Google. Every type of link adds to the quality of a piece of content. So, internal links, external links, and backlinks are important. Sites with no enough links can’t outrank their competitors, so they lose traffic and potential customers.

Lastly, it is important to use links in the right way. They need appropriate anchor text and linking to the right pages or websites. If you decide to link pages and sites with low-quality content, you will get negative results.


Is It Possible To Have Too Many Links?

While there is no rule on how many links, your link building strategy should make sense. If you add internal and external links that add value to the visitors, you don’t have to worry about the number of your links. However, the links that don’t add value are spam, and you don’t want them in your content. It is ok to add a few calls to action for your services on your website, but most of your links must be relevant to your content.


Internal Vs. External Links

Internal links the visitors on the websites and have more chances to convert them into leads or customers later. So, finding spots for internal links is a good idea.

External links are important when you add proof to your content. The proof makes your services more valuable, and the potential customers have more chances to give their contact details or visit your business. So, the best approach is to find the best opportunities for both types of links.



A good link building strategy has many benefits on search engines, user experience, and conversions if you do it right. Here at Rocket SEO Miami we are here to gain visibility to our clients and can help with obtaining high quality relevant links. Internal and external links are major ranking factors for many search engines and not only for Google, so you need to add them to your strategy.

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