There are many types of digital marketing that you can use as channels for traffic and leads. All of them have unique characteristics and require a different strategy. Below, you can read seven types of digital marketing, Rocket SEO here in Miami can help you decide which ones fit your business. Of course this is very simplified version of marketing and just to give you an overview of what is out there. It would take an entire book series to explain marketing methods in depth. Don’t worry, we can make all the pieces of the puzzle come together for your business in a way that will produce excellent ROI for your organization.
1. SEO and Local SEO
If you are looking for long-term marketing, SEO is by far the best option. In this category, we can include local SEO, which is the method of optimizing a website for local keywords. For example, if you want to reach your audience in Miami with SEO, you need to get ranked keywords that include the words “Miami +your service”.
SEO has highly targeted traffic when you target keywords relevant to your niche. Many users search on Google for information about products and services that they consider buying. These people tend to visit a store in a few hours after their research.
SEO has three main categories that include on-page SEO, off-page SEO, and technical SEO. It means that you must take care of your website pages, the technical parts of a website, and get backlinks from other websites. Usually, the tasks that are needed for this process can be easily outsourced, but you need an effective strategy.
Google takes a few months to rank a page on the position that it deserves. The more you add value to your website, the better rankings you will get for every page. For this reason, it’s a long-term strategy that gives the best results when working on a website for a few months or more.
The only negative is that some companies do not have the patience to wait for their results. In this case, they may try PPC advertising that can generate traffic for a website faster. However, you can combine these two types of marketing for the best results.
2. PPC Advertising
Pay per click marketing is a top option for many small and big businesses because it has some clear advantages. Most big advertising programs have PPC ads like Google Ads, Facebook Ads, and Bing Ads.
The main advantage is that you can get targeted traffic to your website or a landing page fast. If you have a budget to invest, you can start creating campaigns for your products and services in a few minutes. While ads require a budget, you can start low and scale as you get results. It’s the best option for product launches, offers for a short period of time, and businesses that must find a wat to increase their revenue fast.
Advertisers bid for keywords on search engines and users on social media based on their interests and demographics. This type of bidding is helpful when you want to target users or keywords with buying intent.
You don’t waste money and resources in traffic that does not convert unless you do something wrong with your targeting. The results are always trackable and measurable. If an advertisement does not work, you can stop it and search for other opportunities.
The only negative is that you must invest money to get started. So, there is some risk that you need to consider. There are no guarantees, and the results depend on your strategy.
3. Social Media Marketing
Your customers are already online and have social media accounts. Only a few people are not on the internet these days. Social media marketing is all the actions that you do on social media to promote your business. A good strategy will help you to connect and build relationships with other people that can become your customers later. It requires a combination of creating content and engaging with other people.
The benefit of social media marketing is that you can get followers and engagement for free. However, these people are not interested in buying products or services in the beginning, so the potential traffic from social media is not as targeted as other options.
4. Email Marketing
Most companies combine email marketing with other types of digital marketing. If you have a website or a social media account, you can send traffic to a landing page and get emails. Then, you can send offers and promotional content on your subscribers. The goal is to help your subscribers to feel comfortable with your brand. Most people don’t purchase anything on the first contact with a company. However, an email series can build trust and increase conversion rates.
5. Content Marketing
When the focus is on content marketing, a company creates content that is distributed on different channels. For example, if a brand creates a high-quality blog post, it will share it on social media, YouTube, and emails while it can promote with paid advertising as well. This strategy aims to create brand awareness and establish the brand as a top player in a specific niche. On the other hand, a company needs to invest a lot of money and time to successfully handle such a big project.
6. Influencer Marketing
You can advertise your products and services through influencers on social media. Influencers have many followers and get engagement on their posts. So, you actually pay them to share something with their audience. While you need a budget to get started with influencer marketing, it can be beneficial when they send tons of traffic on your website and product pages. However, it’s an investment with high risk because we can’t predict the reaction of their following.
7. Affiliate Marketing
You can create an affiliate program and let affiliate marketers promote your products, or you can promote other people’s products that are relevant to your business. For example, if you are a dentist, you can suggest dental health products like dental floss, teeth whitening products, oral care products, etc.
In both cases, you can increase the revenue of your business with affiliate marketing. However, you must be careful with any promotions or affiliates because they can harm your business reputation with mistakes that are not under your control.
These are the main types of digital marketing. You can choose which ones to use based on the needs of your business and we can help you decide using our experience and knowledge of digital marketing. Our top suggestions are SEO and PPC marketing because of the high targeted traffic that can be achieved once a good strategy is implemented. Our team is here to help your businesses marketing efforts pay off. Contact us if you have any questions, we will be happy to answer them.